Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action.
Copywriting is a very similar creative field (graphic and web designing) in which you get creative brief, research on product and target audience, inspire from many places, and make the design
This is often the most time-intensive part of your copywriting. We figure out why people buy the product, how they buy it, what they use it for, and what really matters to them.
Writing an outline usually only takes a few minutes and provides a road map for the rest of the project. It allows you to complete the work faster and ensures that you stick to the flow. The outline structure will depend on the page you’re writing the copy for.
Using complicated, fancy words does not make you seem any smarter or your solution any better—it just turns everybody off. Make the copy be about the prospect.
Once you have the content in place, it’s time to give it a conversion boost. The goal of the website copy is to convert the reader into a buyer (or subscriber, lead, etc.). There are certain things we can do to improve the conversion rate (the percentage of readers that take action) of the copy.
Done with conversion boosting? Now enjoy a full night of sleep and come back to the copy in the morning. A fresh look a day later will help you spot inconsistencies, missing information, and flaws in the general flow of the copy. Use this time to add more information, rearrange the order of different blocks and fix the typos