Knowing what your competitors are up to is paramount to staying ahead in your industry. Without knowledge of how your competitors engage with your shared target audience online, your business may end up operating in a digital silo.
From your competitors’ websites alone, you can garner a lot of insights to help you be more informed in your own digital marketing strategy.
At Skyzone Communications, we follow a structured audit process that addresses Site Performance, Site Architecture, SEO and UX Design.
Once we’ve completed these four key stages of the website strategy audit process, we will compile a detailed report of your site’s traffic patterns, sources, and conversion rates, along with details regarding your site’s architecture and overall performance.
We begin every website audit by analyzing your website analytics. This allows us to set baseline performance metrics for your website, including traffic volume, traffic sources, search engine rankings, and conversion rates.
Your website’s architecture is extremely important. A well-designed website will load quickly on all browsers and devices, be easy to update and maintain, and be secure against malicious attacks.
Our web development team will thoroughly analyze your website’s structure. We will identify any issues related to your site’s CMS, plugins, or hosting configuration. Ensuring that each of these items are configured correctly will ensure that your website is stable , reliable, and secure.
SEO is an important part of your website’s overall impact on your company’s growth. We conduct a thorough SEO audit in two key phases:
UX design plays an important role in your website’s ability to convert visitors into marketing qualified leads (MQLs). Our UX team will identify the current state of your website’s user journey, and identify any inefficiencies in the following areas:
Understanding which keywords to target with your SEO strategy can put you ahead of your competitors in search results, improving your website’s traffic volume and lead generation. If you choose to include this optional report in your web audit report package, we will analyze search engine traffic and competition for keywords related to your brand and products, and deliver a detailed report that covers those keywords that you should focus on with your website’s content..