SEO Audit and Strategy in Kenya

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SEO Audit and Strategy in Kenya

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance. Since 93% of online experiences start with search engines, you need regular audits to keep your site relevant and ranking well.

It’s a good idea to perform an SEO audit at least once a year. Every time you do it, keep records of your findings and the changes that are made. This will make your next SEO audit easier

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Our Strategies

Before anything else, you need to create a viable strategy that will help you establish your goals. There are numerous things that can be improved with an audit. You can gain insight into your competition, you can analyze your keywords, you can improve technical aspects of the website etc. Nevertheless, when people contact an SEO expert they only wish to know one thing… How to improve rankings?

This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve.

Work Process

  • Technical Analysis

    First thing that we have to determine is whether your website is working properly. This can be done with a technical analysis.

    It is highly recommended that we always start with this step. If you have a bad basis, you won’t be able to build your website from the ground up. You wouldn’t build a home on a bad terrain, would you? Technical analysis helps us with various things that we can group into Accessibility and Indexability

  • On-Page Analysis

    After the initial technical part, your website should look dandy. We have made sure that everything is in order, that both people and robots can access your website and that everything is in working condition.

    Now, we need to consider pages themselves. There are two ways to view on-page analysis:

    • General content issues
    • Individual page issues
  • Off-Page Analysis

    It all comes down to strength of your domain. Basically, everything that has been done in first two steps (during technical and on-page analysis) is performed so that your website would be better and more visible to Google. And this is where we come to off-page analysis.

    Off-page ranking factors are the result of your work. They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc. Same with real world companies, being involved in unlawful practices can lead to disastrous long term consequences for your organization. Due to this fact, it is necessary to remain trustworthy and abide by Google’s webmasters guidelines.

    A good website will constantly see an increase in traffic, more and better links, more social mentions, longer time on website and smaller bounce rates by the visitors. In a way, off-page analysis should show us how other people react to our website.

  • Competitive analysis and keyword research

    After analyzing and dealing with internal issues, we are prepared for keyword analysis. In the SEO world, keyword research and competitive analysis are almost synonymous. Your ideal keyword should be somewhere in the middle, with medium difficulty and medium volume. However, if you wish to beat your competition and continue increasing your traffic, it is necessary to find keywords that are performing above the average (for example, keywords with medium difficulty and high traffic or keywords with low difficulty and medium traffic).

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