Inbound Marketing in Kenya

Work Process

• 12 month marketing plan

  The development of a marketing plan that takes stock of your current position, and then lays out the specific strategies and activities that we will do to help your company or organization reach your lead generation goals within a year.

• Buyer Personas

  Buyer personas are fictitious people who represent an ideal client for your company or organization. Skyzone will explore what makes them unique, and then craft all content around them

• Website Redesign

  It is critical to make sure your new design is built for success with inbound marketing. Integration of the various tools needed to capture all the analytical data as well as show areas of improvement.

• 2 offers for initial site launch

  We will take existing content that you have and repurpose it into two offers. One will serve as a Top of Funnel offer, and the other as a Middle of Funnel offer. This will allow us to begin collecting leads immediately, while we work on new offers in the future months

• Editorial Calendar

  In order to keep content flowing smoothly, we will create a collaborative editorial calendar that will keep all content creators on the same page.

• Weekly consulting & Monthly reporting

  We will provide ongoing strategy and monthly reporting of our progress so you can feel confident that things are moving forward. We will also spend time helping you analyze your existing results, and strategizing for each next step, outside the time frames of these meetings.

• Hubspot / Mautic Management + Training + Support

  We will install and handle all details of running Hubspot / Mautic automation tool. But we will also show your team how to use all of the tools including, workflows, list segmentation, landing pages and so on. Our goal is to serve as a partner over the next 12 months. We want you to know how the platform works, and how your employees can use it successfully. So by the time our partnership comes to a close your company will be able to continue your marketing efforts.

• Weekly Keyword Analysis

  We spend time researching what is working and what are potential opportunities for our ongoing inbound marketing efforts. We consider how people phrase their searches for our type of content.

• 2 Blog Posts per week

  Creating ongoing fresh content that is interesting to your target audience is a key inbound marketing success.

• Promote Content

  For each post and offer, we will handle promotion on Twitter and Facebook.

• Email Marketing

  Based on the strategies we create in our 12 month marketing plan, we will help you execute all email marketing campaigns using hubspot or mautic.

• One New offer per month

  New offers create new leads. We will continually create new content that your customers will want to read. We will coordinate with your team to produce one new offer each month using a similar production method for creating blog posts.

• Lead Generation Sequence for each offer

  An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank-you pages, and follow-up emails that all work together.

• Automated Workflows & List segmentation

  We will set up workflows that help move leads down the buyer funnel as they enjoy more content and build their confidence in your company.

• On-page SEO Monitoring

  We will make sure that each page of content is optimized to get the most from organic search.

• Sales CRM Guidance & Integration

  In order to close the loop on our Return on Investment reporting, we will help you select a CRM that your sales team can use. We will tie in the data between hubspot / mautic and the CRM to help them actually close more sales from your online leads. By connecting hubspot/mautic and your CRM, we will be able to report specific ROI on your marketing cash.