Paid Advertisements in Kenya

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Paid Advertisments in Kenya

As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of them don’t cost a thing. Organic marketing methods, such as creating a blog, using social media, leveraging email marketing and optimizing your website for conversion, are all no-cost (or extremely cheap) strategies.

So why are so many marketers turning to paid advertising? Because when executed well and paired properly with your content marketing strategy, paid advertising can yield substantial ROI and help you hit your marketing goals.

Where should you start? Between search, social, display and content discovery, there is a wealth of options to choose from. For example, what platforms should you use? How do you execute paid advertising in a way that gets the most bang for your money?

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Our Strategies

Before anything else, you need to create a viable strategy that will help you establish your goals. There are numerous things that can be improved with an audit. You can gain insight into your competition, you can analyze your keywords, you can improve technical aspects of the website etc. Nevertheless, when people contact an SEO expert they only wish to know one thing… How to improve rankings?

This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve.

Work Process

  • Technical Analysis

    First thing that we have to determine is whether your website is working properly. This can be done with a technical analysis.

    It is highly recommended that we always start with this step. If you have a bad basis, you won’t be able to build your website from the ground up. You wouldn’t build a home on a bad terrain, would you? Technical analysis helps us with various things that we can group into Accessibility and Indexability

  • On-Page Analysis

    After the initial technical part, your website should look dandy. We have made sure that everything is in order, that both people and robots can access your website and that everything is in working condition.

    Now, we need to consider pages themselves. There are two ways to view on-page analysis:

    • General content issues
    • Individual page issues
  • Off-Page Analysis

    It all comes down to strength of your domain. Basically, everything that has been done in first two steps (during technical and on-page analysis) is performed so that your website would be better and more visible to Google. And this is where we come to off-page analysis.

    Off-page ranking factors are the result of your work. They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc. Same with real world companies, being involved in unlawful practices can lead to disastrous long term consequences for your organization. Due to this fact, it is necessary to remain trustworthy and abide by Google’s webmasters guidelines.

    A good website will constantly see an increase in traffic, more and better links, more social mentions, longer time on website and smaller bounce rates by the visitors. In a way, off-page analysis should show us how other people react to our website.

  • Competitive analysis and keyword research

    After analyzing and dealing with internal issues, we are prepared for keyword analysis. In the SEO world, keyword research and competitive analysis are almost synonymous. Your ideal keyword should be somewhere in the middle, with medium difficulty and medium volume. However, if you wish to beat your competition and continue increasing your traffic, it is necessary to find keywords that are performing above the average (for example, keywords with medium difficulty and high traffic or keywords with low difficulty and medium traffic).

Contact Us for your SEO Audit and Strategy

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