As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of them don’t cost a thing. Organic marketing methods, such as creating a blog, using social media, leveraging email marketing and optimizing your website for conversion, are all no-cost (or extremely cheap) strategies.
So why are so many marketers turning to paid advertising? Because when executed well and paired properly with your content marketing strategy, paid advertising can yield substantial ROI and help you hit your marketing goals.
Where should you start? Between search, social, display and content discovery, there is a wealth of options to choose from. For example, what platforms should you use? How do you execute paid advertising in a way that gets the most bang for your money?